LOS ANGELES, Sept. 28, 2005 – Hoy, the nation's leading Spanish-language newspaper, with daily editions in New York, Los Angeles, and Chicago, announces the expansion of its highly successful weekend product Fin de Semana into the Los Angeles market beginning on November 5. Fin de Semana is a weekend saturation product that provides entertaining and relevant content that Latinos are looking for on the weekends. Launched in Chicago in 2003, this popular product will provide lifestyle and entertainment information attuned to the way Los Angeles Latinos spend their weekends.

"The introduction of Fin de Semana into Los Angeles will be great for Hoy readers," said Gisselle Acevedo-Franco, President and General Manager of Hoy Los Angeles. "It is another example of how Hoy works to connect with the needs and interests of Latinos."

Fin de Semana will be an essential read for Latinos looking for information to enjoy their weekend and plan shopping and leisure time for the week ahead. Focused on building a prominent editorial product, Fin de Semana will provide celebrity interviews, sports best bets, DVD and CD releases, "telenovela" columns, decorating ideas, shopping tips, information on new home products and more. Fin de Semana will be a highly targeted saturation publication delivered primarily to homes in densely populated Latino areas of Los Angeles, San Fernando Valley, Inland Empire, and Orange County. The publication will launch with a distribution of 200,000 homes, with a plan to increase in 2006.

"The information that Fin de Semana provides on a weekly basis has become a very popular read for Spanish-dominant Latinos," said Digby Solomon Diez, Hoy Publisher, "It provides information on topics they are interested in, while connecting them to advertisers who can fulfill their lifestyle needs."

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Hoy is a leading national Spanish-language daily newspaper with publications in New York, Chicago and Los Angeles. Hoy is published by Tribune Company (NYSE:TRB), one of the country's top media companies, operating businesses in broadcasting and publishing. Tribune reaches more than 80 percent of U.S. households and is the only media company with television stations, newspapers and websites in the nation's top three markets. Visit www.hoyinternet.com or call (312) 527-8400 for more information.

Media Contact:

Javier Aldape

(312) 527-8488

Advertising Contact:

Julian Posada

(312) 527-8429