CHICAGO, Oct. 12, 2005 – Hoy, the nation's leading Spanish-language newspaper, with daily editions in New York, Los Angeles and Chicago, today released new Scarborough numbers that report its Los Angeles daily readership increased by 27 percent for the most recent six-month 2005 measurement period. For the entire 12-month period, readership averaged 176,300 per issue and 420,100 per week.

"These are terrific numbers for a newspaper that has been in the market for only 18 months," said Gisselle Acevedo-Franco, President and General Manager of Hoy Los Angeles. "It reflects Hoy's strong connection to the needs and interests of Los Angeles area Latinos."

Hoy's readership is on a fast growth pace in all three of its markets. In addition to the increase in Los Angeles, Hoy's New York and Chicago editions earlier this year reported large increases in readership. Hoy New York improved its average daily readership by 21 percent year over year. (Scarborough New York Hispanic Custom Study) Chicago reported an even stronger readership growth with numbers showing a 39 percent increase in daily readership for the first six months of 2005 over the same time period of the previous year. (Gallup Poll of Media Usage-Chi©2005)

"Hoy is seeing a steady and strong trend in readership growth," stated Digby Solomon Diez, Hoy Publisher. "We are gaining new readers daily by providing Spanish-dominant Latinos with the content they want most and distributing the paper in highly targeted areas."

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Hoy is the country's only national Spanish language daily, with an average issue readership over 525,000 and a net average daily distribution of more than 165,000 copies across its NY, LA and Chicago Editions. Hoy is published by Tribune Company (NYSE:TRB), one of the country's top media companies, operating businesses in broadcasting and publishing. Tribune reaches more than 80 percent of U.S. households and is the only media company with television stations, newspapers and websites in the nation's top three markets. Visit www.hoyinternet.com or call (312) 527-8400 for more information.

Media Contact:

Javier Aldape

(312) 527-8488