Chicago, April 12, 2006 – Hoy, the nation's leading Spanish-language newspaper, with daily editions in New York, Los Angeles and Chicago, was awarded 2nd place in the 71st International Newspaper Marketing Association (INMA) Newspaper Marketing Awards Competition and Conference held in Chicago. The piece "get creative" was recognized in the "Printed Materials: Advertising" category.

The 71st INMA Newspaper Marketing Awards, honoring excellence in newspaper marketing worldwide, were presented April 6-7 before delegates to the INMA World Congress of Newspaper Marketing in Chicago. With over a thousand entries from 206 newspapers from 37 different countries around the world, the 2006 INMA Newspaper Marketing Awards competition brought the best of the best.

The "get creative" campaign was one of several that Tribune Publishing newspapers launched in 2005 to promote their dedication to innovative advertising opportunities, including irregularly-shaped ads, shadow ads and sponsored sections. The "get creative" campaign included a glossy booklet that highlighted Hoy's vision of advertising innovation, as well as its daily and weekly editorial sections, which were redesigned and reconfigured based on results from Hoy's multi-market research study of Spanish-dominant consumers in New York, Los Angeles and Chicago. "We are extremely pleased to have been recognized by INMA. It is a testament to the passion for innovation that Hoy demonstrates to readers and advertisers daily," said Javier J. Aldape, Editor and VP of Product and Audience Development.

As part of that commitment, Heineken recently partnered with Hoy to launch its new Premium Light beer. Working with The Vidal Partnership and Ethnic Print Media Group, Heineken created four pages of incredible creative that wrapped that day's edition of Hoy in all its markets. Moving beyond the boxy advertising shapes offered by other print vehicles, the wrap was a vibrant, attractive way to connect with Hoy's readers.

Entries for the competition were judged by a team of senior level advertising, newspaper, and marketing professionals.

INMA the International Newspaper Marketing Association is a non-profit association dedicated to promoting advanced marketing principles within the newspaper industry, and has more than 1,300 members in 72 countries.

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Hoy is the country's only national Spanish-language daily, with a current average issue readership over 510,000 and a net average daily distribution of more than 170,000 copies across its New York, Los Angeles and Chicago editions. Hoy also publishes a weekend product, Hoy Fin de Semana, in Chicago and Los Angeles with a gross distribution of 411,000. (R2 2005 Scarborough New York Hispanic Custom Study (c) 2005; R2 2005 Los Angeles Scarborough Report © 2005; The Gallup Poll of Media Usage-Chicago © 2005) Hoy is published by Tribune Company (NYSE:TRB), one of the country's top media companies, operating businesses in publishing and broadcasting. Tribune reaches more than 80 percent of U.S. households and is the only media company with television stations, newspapers and websites in the nation's top three markets. Visit www.hoyinternet.com or call (312) 527-8400 for more information.

Media Contact:

Marco López

(312) 527-8456