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Hoy Announces Circulation Increases in Chicago and Los Angeles
CHICAGO, November 10, 2005 – Hoy, the nation's leading Spanish-language newspaper, with daily editions in New York, Los Angeles and Chicago, released today circulation numbers for their Chicago and Los Angeles editions for the period ending September 30, 2005. Hoy's Chicago edition Monday -Thursday circulation for the period averaged 40,050 daily, up 18.6% and Friday an average 54,516, up 12.7% for the period. Hoy's Los Angeles edition Monday – Thursday circulation for the period daily average was 72,365, up 7%, with Friday circulation averaging daily 144,555, no change. All numbers reported in the September Publisher's Statement figures filed by Certified Audit of Circulations (CAC).
"We are showing significant circulation and readership growth both in Chicago and Los Angeles since our change to controlled circulation. Controlled circulation allows us to better pin-point our distribution to those densly populated Hispanic areas." Digby Solomon Diaz, Publisher, Hoy. " We have an intense focus to offer Hispanics in our three markets This increase of circulation comes on the heels of increased readership numbers in all three Hoy's markets with most recently Hoy Los Angeles announcing Scarbourouh numbers showing an 18% increase in readership year over year. Hoy's Chicago and Los Angeles papers are audited by Certified Audit of Circulations (CAC). CAC has been an objective third-party source of certified circulation data since 1956. CAC offers the highest quality methodology for measuring net distribution of controlled circulation publications. It is a member of the International Federation of Audit Bureaux of Circulations (IFABC), the Advertising Research Foundation (ARF) and other leading industry associations. ### Hoy is the country's only national Spanish-language daily, with an average issue readership over 525,000 and a net average daily distribution of more than 165,000 copies across its New York, Los Angeles and Chicago editions. (R1 2005 Scarborough New York Hispanic Custom Study © 2005; R2 2005 Los Angeles Scarborough Report © 2005; The Gallup Poll of Media Usage-Chicago © 2005) Hoy is published by Tribune Company (NYSE:TRB), one of the country's top media companies, operating businesses in publishing and broadcasting. Tribune reaches more than 80 percent of U.S. households and is the only media company with television stations, newspapers and websites in the nation's top three markets. Visit www.hoyinternet.com or call (312) 527-8400 for more information. Media Contact: Elyse Altabet (917) 339-0804 |
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