CHICAGO, October 22, 2007 – Hoy, Tribune Company's daily Spanish-language newspaper in Chicago and Los Angeles, announced today that it is participating in the Google Print Ads™ program, becoming the first Spanish-language publication to participate. More than 600 English-language newspapers already take part in the program.

Joining Google's Print Ads program continues the company's strategic efforts to provide advertisers with more ways to extend their influence to the fast-growing U.S. Hispanic population, while increasing ad revenue for the paper.

"We're excited Hoy will be the first Spanish language daily to partner with Google," said Anne Kelly, vice president of advertising for Hoy. "This is a great way for us to help more advertisers reach an important segment of the Hispanic marketplace."

Google Print Ads enable advertisers to easily create, purchase and run traditional print newspaper ads from a single online interface in newspapers across the United States. Combined with Hoy Chicago's recent expansion to suburban markets, the alliance promises marketers an even wider audience in the Chicago and Los Angeles metros.

Google Print Ads makes this process simpler by allowing advertisers to choose when the ad should run in a participating publication and then offering a bid per insertion. The publisher reviews the bid and can either approve, decline or negotiate the offers. A new feature, print ads creation marketplace, allows small advertisers the ability to easily create their newspaper ads online.

About Hoy
Hoy is the leading Spanish-language newspaper with daily editions in Chicago and Los Angeles. Hoy Chicago is the city's only daily Spanish newspaper and is part of the Chicago Tribune Media Group. Hoy Los Angeles belongs to the Los Angeles Times Media Group. Along with Hoy's weekend publication, Hoy Fin de Semana, Hoy publications have a gross weekly distribution of more than 1,375,000 copies nationwide. Hoy's editorial mission is to provide Hispanics with engaging, entertaining news and information to help them build successful lives, serve as their advocate and provide a link to their culture. For more information about Hoy, please visit http://www.hoyinternet.com

For more information:
Michael Dizon, communications manager
312.222.3165
mdizon@tribune.com