CHICAGO, Oct. 5, 2006 – Hoy, the nation's leading Spanish-language newspaper, with daily editions in New York, Los Angeles and Chicago, today announced significant expansion plans for its weekend publication, Hoy Fin de Semana.

Effective October 7, Hoy Fin de Semana will achieve national reach, with editions in all three Hoy markets. It will replace Hoy's current New York Saturday edition, with a distribution of 60,000 copies. In addition, Hoy Fin de Semana recently increased its distribution in Los Angeles by 50 percent, to 300,000 homes, making it the largest Hispanic weekend publication in the market.

With the conversion in New York, expansion in Los Angeles and the current Chicago audited distribution of over 217,000, Hoy Fin de Semana will have a circulation of over 570,000 copies weekly. This offers advertisers the opportunity to reach consumers through an efficient national buy in an audited Spanish-language weekend home delivery product.

Hoy Fin de Semana delivers content tailored to the weekend habits and interests of busy Hispanic families, including articles on things to do with the family, shopping, electronics, fashion, entertainment and celebrity profiles. With consistent editorial content and multiple zoning capabilities, Hoy Fin de Semana is an effective vehicle for reaching Spanish-dominant families on the weekend, their preferred time for shopping.

"Hoy Fin de Semana's launch in New York and expansion in Los Angeles will give our advertisers more options with one single product on the weekends," said Digby Solomon Diez, Hoy Publisher and CEO. "We invested heavily in research to tell us what Latinos want to read and how they get their shopping information. We also listened to our advertising customers tell us they wanted cost-effective penetration with minimum waste. Hoy Fin de Semana delivers on all counts."

Hoy Fin de Semana is audited by Certified Audit of Circulations and has demonstrated a delivery accuracy of more than 97 percent.

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Hoy is the nation's leading Spanish-language newspaper, with daily editions in New York, Los Angeles and Chicago. Hoy has average weekday circulation of 185,245, and daily readership over 536,000. Including Hoy's weekend publication Hoy Fin de Semana, Hoy publications have a gross weekly distribution of over 1.5 million copies. Hoy is published by Tribune Company (NYSE:TRB), one of the country's top media companies, operating businesses in publishing, interactive and broadcasting. Visit www.hoyinternet.com or call (312) 527-8400 for more information.

Media Contact:

Marco López

(312) 527-8456