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Hoy Names Jerry Symon General Sales Manager
Proven Advertising Executive to Lead Team in Los Angeles

Spanish Version

LOS ANGELES, April 6, 2006 – Hoy, the nation's leading Spanish-language newspaper, with daily editions in New York, Los Angeles and Chicago, named Gerald "Jerry" Symon as General Sales Manager for Hoy Los Angeles, effective immediately. Symon, an award winning and highly successful advertising executive in the Los Angeles area with extensive experience in the Hispanic market, will be responsible for leading the overall efforts of the Hoy Los Angeles sales team. This will include the development of new business and revenue streams, along with the planning and implementation of long-term strategic growth plans for Los Angeles.

"Many excellent candidates were part of our search and most had something in common: They were trained by Jerry," said Digby Solomon Diez, Hoy Publisher and CEO. "He brings to Hoy Los Angeles the vision and direction of a true leader. Jerry's commitment and vast knowledge of the Hispanic market will be key as we grow our presence in the Los Angeles area."

Symon most recently was Vice President of Business Development for Alternative and Innovative Marketing, LLC (AIM), a marketing and promotional firm that for the last two years has won the Gold Reggie Award for Multicultural/Ethnic Promotion of the year from the Promotional Marketing Association (PMA).

As the former Vice President and General Sales Manager for what is now Univision's LA radio group, Symon was instrumental in developing the radio stations into the largest grossing radio group in the market. He later led the Western Network Sales Integrated Marketing Group for Hispanic Broadcasting Corporation (HBC, now Univision Radio). Symon also served as publisher of MiCasa, HBC's weekly newspaper, and has worked in the sales divisions of both the Los Angeles Times and the Los Angeles Herald-Examiner.

Throughout his career, Symon has been an active participant in key community and industry organizations such as Latin Business Association (LBA), Advisory Board Member of the Hispanic Council of the Muscular Dystrophy Association and the Mexican American Grocers Association.

"I am truly excited about joining the Hoy Los Angeles management team and working with a talented staff to continue Hoy's success as an important advertising vehicle in the number one U.S. Hispanic market," said Symon.

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Hoy is the country's only national Spanish-language daily, with a current average issue readership over 510,000 and a net average daily distribution of more than 170,000 copies across its New York, Los Angeles and Chicago editions. Hoy also publishes a weekend product, Hoy Fin de Semana, in Chicago and Los Angeles with a gross distribution of 411,000. (R2 2005 Scarborough New York Hispanic Custom Study (c) 2005; R2 2005 Los Angeles Scarborough Report © 2005; The Gallup Poll of Media Usage-Chicago © 2005) Hoy is published by Tribune Company (NYSE:TRB), one of the country's top media companies, operating businesses in publishing and broadcasting. Tribune reaches more than 80 percent of U.S. households and is the only media company with television stations, newspapers and websites in the nation's top three markets. Visit www.hoyinternet.com or call (312) 527-8400 for more information.

Media Contact:

Marco López

(312) 527-8456