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Importance of the Hispanic Market

• There are 41.9 Million Hispanics in the US, which means that 1 out of every 7 U.S. residents is Hispanic!
• By 2010, 16% of the US population will be Hispanic
• US Hispanics have over $704 billion in buying power – an increase of 22% in the last 2 years

Using Newspapers to Target Hispanics

• Hispanics read newspapers, and they prefer Spanish newspapers to English
• Newspapers are Hispanics' #1 choice for planning purchases

Hoy Newspaper - Media that Reaches Hispanics

• Hoy is dedicated to providing Spanish-dominant Hispanics with engaging, entertaining news and information to help them build successful lives, serve as their advocate and provide a link to their culture
• Hoy's colorful and engaging format encourages frequent use and readership
• Hoy reaches over 1 million readers in a given week and over 350,000 each day

Sources: Hoy Proprietary Media Consumption Study, 2005 - TNS Market Development. Total Respondents (n=3153). Gallup Poll of Media Usage & Consumer Behavior-Los Angeles ©2006; Gallup Poll of Media Usage & Consumer Behavior-Chicago, ©2006.

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