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Reach the growing Hispanic Market by combining
Hoy's Print Products
with Hoy Internet and Hoy Mobile

Why is the US Hispanic online market so attractive?

• 55% of US Hispanics have access to the Internet - home, work and school.
• This trend mirrors the same growth seen among the General Market during the Internet boom.
• Today Hispanics are outpacing the General Market in online unique visitors.
• Between 2005 and 2006, the U.S. Hispanic online audience increased by 13 percent, while the general market increased just 2 percent within that same time period.
• U.S. Hispanics have also surpassed the General Market in terms of time spent online per day. Hispanics spent an average of 88.1 minutes online per day, while the online General Market spent 81.7 minutes per day during Dec. 06.

Growth in Internet use by US Hispanics continues to be strong.

• By 2010, there will be almost 21 million Hispanics with online access.
• 61% of Hispanic Web users are 1st generation in the U.S. and 67% are Spanish-dominant/Bilingual.
• Two-thirds of Online Hispanic users have been online for more than 5 years--thus indicating a likelihood of newer equipment and technologies.
• Online Hispanics lead the General Market as they spend more than half of each day engaged the Internet, media and technology gadgets.

Hoyinternet.com extends the reach and impact of the HOY newspapers by offering additional content that goes beyond the print coverage:

Sources: Latinos Online - Pew Hispanic Center/2007, hispanicad.com "Yahoo Telemundo Research Shows the 51 Hour Day?" March 28, 2007, Synovate, 2006 Hispanic Market, Omniture, com/June 2007. Advertising Age 2007 Hispanic Fact Pack: Forrester Research Hispanic Technographics ® Consumer technology and Marketing Phone Survey, Q12007. Terra Networks, Comscore Media Metrix US Hispanic and General Market Services.